Last updated: Jul 25, 2021
The Personal Information We Collect and How We Use It
In order for us to provide our Services, we may need to collect certain information pertaining to you, your location, and your financial information (“Order Information”). Generally speaking, all such Order Information consists of information you will actively provide when using our Site. Our use of Order Information is generally limited to fulfilling your orders and providing you with our services, including our live and prerecorded workout videos, and the product we offer for sale (“Products” or “Services”). For example:
Order Information We Collect: your name, billing address, shipping address, payment information (including credit card numbers), email address, phone number, and registration information such as a password associated with your email address.
Purpose of Collection: we collect Order Information to provide you with our Services, to fulfill our contract with you, to process your payment information, arrange for the shipping of your Products, to provide you with invoices and/or order confirmations, to communicate with you, to screen our orders for potential risks and/or fraud, to provide you with customer support through your indicated communication information, and, when indicated by your identified preferences, to provide you with information and/or advertising relating to our Products and/or Services.
Source of Order Information: we collect Order Information from your active use of our Site, and your actual provision of such information to us through text fields and other prompts.
Our Disclosure of your Order Information: we may share your Order Information with our processors, such as: (1) our platform processors Squarespace and Vimeo, who provides the platform for the Websites and App, respectively; (2) our payment processor, Stripe, who we use to process your payments; and (3) our shipping processors, such as USPS, UPS, or Fed EX, who we use to ship your Products; For more information on our Processors, please refer to the section entitled “Our Processors” below.
In providing our Services through our Websites and App, we sometimes may collect certain information pertaining to your device, such as your phone, tablet, and/or computer, in addition to information pertaining more specifically to your use of our Site (“Device Information”). Generally speaking, we collect such Device Information for the sole purpose of enhancing your experience with our Site, our Products, and our Services. Typically, such Device Information is passively collected from your device itself, such as through cookies and other like software. Occasionally, we may share such Device Information with certain third parties to provide behavioral advertising, or otherwise to provide you with advertisements for our Products according to your browsing habits on our Site. For more information on such behavioral advertisements, please refer to the section entitled “Behavioral Advertising” below.
Examples of Device Information collected: your version of web browser used, the IP address of the device, your time zone, cookie information, the webpages and/or Products or Services you viewed while using our Websites and/or App, your search terms, and how you interact with our Websites and/or App.
Purpose of collection: to load the Websites and/or App accurately for you and to optimize your experience with our Websites and/or App through analytics performed on your usage of our Websites and/or App.
Source of collection: we passively collect Device Information when you access our Websites and/or App using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: we may share your Device information with our processors, such as: (1) our platform processor, Vimeo. We may also share your Device Information with certain third parties for the sole purpose of providing behavioral advertisements. For more information on our Processors and our provision of behavioral advertisements, please refer to the sections entitled “Our Processors” and “Behavioral Advertisements” below.
The Site is not intended for individuals under the age of 15. We do not intentionally collect Personal Information from children, nor are our Products or Services directed towards minors or those under the age of 15. If you are a parent or guardian, and you believe your child has provided us with Personal Information, please contact us using the information disposed below in the section entitled “Contact Us” to request the deletion of all such Personal Information.
Sharing Personal Information
We may share your Personal Information with certain third parties for various reasons. For instance, we may share your information with our Processors, who help us provide our Products and Services, run our business, or otherwise assist in communicating with you, as described above. We may also share your Personal Information with certain third parties to assist in providing advertisements to you about our Products (“Advertisers”). Please note we may also use your Personal Information when required to comply with applicable laws and regulations, to respond to subpoenas, search warrants or other lawful requests for information, or to otherwise protect our rights.
As stated above, we use our Processors to help us run our business. More specifically, our processors are used to process the data given to them. To find out more information about our various processors, please use the links found below. Please note our processors are third parties, and their data privacy practices are not binding upon us, nor are our policies binding upon them.
Squarespace is a processor we use for the provision of our Websites, whereas Vimeo is a processor we use who powers our App. For more information on Squarespace and Vimeo, and how each such Platform Processor may use your Personal Information, please refer to the following links: (1) Squarespace, available at: https://www.squarespace.com/privacy; and (2) Vimeo, available at: https://vimeo.com/privacy.
We use Payment Processors to complete transactions when providing our Service. Our Payment Processor assist in effectuating your payment, as well as assessing potential risks and/or fraudulent purposes. Specifically, we use the Stripe as our Payment Processor, and you may find more information on Stripe through the following the link: https://stripe.com/privacy.
We use our shipping processors to deliver your Products to you. As such, our shipping processors may use some of your Personal Information, such as your name and address, to deliver your Products. Our shipping processors include the following parties, and more information about our shipping processors may be found by following the associated link: (1) USPS, available at: https://about.usps.com/who/legal/privacy-policy/; (2) UPS, available at: https://www.ups.com/us/en/help-center/legal-terms-conditions/privacy-notice.page?; (3) FedEx, available at: https://www.fedex.com/en-us/trust-center.html.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. More specifically, we may share your Personal Information with certain third parties so you may be provided with advertisements for our Products when you use their websites. For example:
We may use Facebook Pixel to help us understand how our customers use our Site, and interact with Facebook advertisements. You can learn more about Facebook Pixel by using the following link: https://www.facebook.com/business/help/471978536642445?id=1205376682832142.
We may also use Instagram to provide you with certain advertisements for our Websites, App, and/or Products or Services. You can learn more about Instagram’s data privacy practices through the following link: https://help.instagram.com/519522125107875.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by clicking on the following link, or following the instructions outlined below:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
INSTAGRAM – You may opt out of targeted advertising in the “Data From Partners” Settings in your Instagram App.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
We use your Personal Information to provide our Services to you, which includes: offering products and/or content for sale and/or viewing, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
When you place an order through our Websites and/or App, we will retain your Personal Information for our records unless and until you ask us to erase this information, whether through a formal request to exercise your right of erasure, or through the cessation of your use of our Services, such as through the deletion of our App from your mobile device, or through any other means outlined in our associated Terms of Service. For more information on your right of erasure, please see the ‘Your rights’ section below.
Your Data Privacy Rights
Depending on your state and/or country of residency, you may have certain data protection rights. However, every user of our Services and Site is entitled to the following rights:
The Right to Access
You have the right to request copies of the Personal Information we have collected. We may charge you a small fee for this service.
The Right to Rectification
You have the right to request us to correct any Personal Information we have collected that you believe to be inaccurate. You also have the right to request we complete Personal Information you deem incomplete.
The Right to Deletion
You have the right to request us to delete your Personal Information, under certain conditions.
The Right to Restrict Processing
You have the right to restrict the processing of your Personal Information, under certain conditions.
The Right to Object to Processing
You have the right to object to our processing of your Personal Information, such as for the purposes of providing Behavioral Advertising, as discussed above, under certain conditions.
The Right to Data Portability
You have the right to request that we transfer the Personal Information we collect to another organization or directly to you, under certain conditions.
The Limited Right of Private Action
Exercising Your Data Privacy Rights
You may exercise any of the rights discussed above by contacting us at the information disposed below in the section entitled “Contact Us.” We will do our best to timely process all such requests within forty-five (45) days. Please note we may require an extended time period of an additional forty-five (45) days to process any such request; however, we will provide you with notice of such extended time period and the reason for our delay.
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional cookies, performance cookies, advertising cookies, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as your login information). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
Additional Cookie Information
The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience. As a result, opting out of cookies, or otherwise limiting their usage, may render some parts of our website as not fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
For more information about our privacy practices, or, if you have any questions, would like to exercise any of your rights, or if you would like to make a complaint, please contact our data privacy protection officer at firstname.lastname@example.org